NEWSLETTER SUBSCRIBE
Pleae enter your email address to subscribe to our newsletter
:
 
    Latest newsletter

   BENCHMARK CALCULATOR
Would you like to see how your property is performing compared to Irish and international benchmarks? Do you know what are the potential savings that could be achieved?

Find out here

   GENERAL EVENTS
2015 GHP Responsible Travel & Tourism Conference
Thursday, 15th October 2015 - The Marker Hotel, Dublin
read more ...
Resource Efficiency and Eco-certification Training Courses
Locations/dates TBC
read more ...
Upskilling - 1 day course - Certified Members
We will run a course where demand is indicated
read more ...
    Read all  |  Archive
Seven key consumer trends for 2010

Following this year’s global economic recession, consumers are ready to reset and start fresh for 2010. Mintel predicts seven key consumer behaviour trends for the year ahead, looking at how this year’s adversity created a new set of values. In 2010, resilience will define consumer behaviour, as people’s strengthened resolve and changed behaviours shape new lifestyles.

Richard Cope, Director of Foresight at Mintel, said: “While in 2009, fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers. Balance has become the new mantra. As consumers find they are able to spend again, we’ll see balanced spending and balanced consumption as key characteristics of next year.”

1. Resilience

In 2010, Mintel expects consumers to demonstrate resilience—an ability to recover from and adjust to any misfortune or change brought on by the recession. People will face next year with better attitudes and strengthened resolve, learning new skills like cooking, meal planning and DIY repair to cope with the “New Economy.” Already, some 13 million Brits say they’re cooking from scratch more often, while a quarter of Americans made their own home improvements to save money.
As many people still face unemployment, 2010 may see them looking to online educational tools to develop professional and social skills. Businesses that harness consumers’ new resilient, education-driven mentality will benefit next year.

2. Reviewing and re-evaluating

The past year gave consumers cause to re-evaluate every aspect of their lives, looking for value and savings. Mintel research shows that in the UK, over half of Brits buy more on promotions and 28% have cut back on treats and luxuries. In 2010, expect shoppers to keep reviewing as they hunt out the best deals and realise where they can get by on less.
Value initiatives are important and they’ll remain so. However, consumers will purchase more expensive products if they are convinced of the products’ value. Brands that engage consumers effectively stand to be successful next year despite price barriers.

3. Prove it – accountability

Because consumer confidence worldwide took a hit this year, 2010 will see increased demand for proof and results. People are tracking more areas of their lives through online forums, comparison sites and micro-blogging sites, so transparency is no longer a differentiator for brands; it’s a requirement.
We’ve become a society of doubters, sceptical of nutrition claims, the motives of “green” companies, and the competitiveness of bank rates. A company’s need for accountability is nothing new, but the quantity of information available today adds to the challenge. Mintel predicts that in 2010, brands will need to pull out all the stops to gain consumers’ trust.

4. Escapism

The past year has meant a huge amount of economising and scaling back on previously normal treats and experiences. While consumers have become accustomed to staycations, small indulgences and cooking at home, Mintel predicts they’ll start occasionally breaking free from the tyranny of value in 2010.
Escapism will resonate both in and outside the home as consumers splurge on big purchases. Savvy brands are already capitalising on people’s desire to escape by offering new experiences like 3-D media and audio literature.

5. Media evolution

Micro-blogging, social networking and interactive media have exploded into consumers’ lives, and as confidence in usage grows, people will incorporate new media forms more into their daily lives. In the UK, nine in 10 adults have a computer in their home and in the US, four in 10 Americans have at least one social networking profile.
As people use new media to change and simplify daily tasks, they’ll question the nature of authority and effective use of advertising. Companies must work harder next year to truly engage, attract and interact with consumers, as media quickly evolves.

6. Ethical responsibility

In 2010, it’ll be even more important to coax consumers out of their spending slumber and wean retailers off perpetual discounting. Ethics will play a large part in rebuilding brands. Environmental and ethical issues still attract attention: nearly half of UK adults view them as important and 90% of Americans buy green products at least sometimes.
For businesses to rebuild brands through ethical efforts, they’ll need to connect with consumers, giving them an emotional reason to buy. As consumers demand more from the companies they do business with, they’ll want ethical responsibility to be a chief concern, creating more scrutiny on ethical claims than ever before.

7. Stability

The past year left its mark: consumers are shying away from the spending binges of the past few decades and finding that moderation and preparation are possibilities. Mintel predicts 2010 will be a year for increasingly seeking balance and readjusting to the “New Economy.”
As people accept the economy as it is now and embark on more balanced spending, they’ll also stabilise other areas of their lives: food, diet, beauty. Brands can capitalise by giving consumers multiple product options at different price and benefit levels.

 






   LOGIN TO MEMBERS SECTION
:
:
 
Forgot password?  

   NEWS
Sandymount Hotel wins a 2015 Pakman Award
read more ...
Wholesale gas prices decline 13% in a year
read more ...
Green roofs will become mandatory for commercial buildings
read more ...
Marriott International making big gains in corporate responsibility
read more ...
IHI Environmental Manager of the Year 2015
Apply Now - closing date - Monday 19th October
read more ...
Ibec Environment Awards 2015/16 *call for entries*
read more ...
UK AA Hospitality Awards 2015-2016 - Eco Hotel and Group
read more ...
How going green helps companies make money
read more ...
Ibec Environment Awards 2015/2016
read more ...
read more ...
Beware False Gifts......Further Update
The light bulb con - have you fallen for it?
read more ...
SFA 2016 Awards Announced - €50,000 package for all Finalists
read more ...
2015 REPAK Pakman Awards
Sandymount Hotel - Shortlisted
read more ...
New website for corporate responsibility
read more ...
2015 Chambers Ireland CSR Awards announced
read more ...
Towns clean up their act on litter issue
read more ...
Energy bills could soar as ESB and EirGrid ask for billions
read more ...
Starwood Unveils Water Story: Thinking Beyond Conservation
read more ...
Hotel identified as Legionella outbreak source that kills 12 in New York
read more ...
Sustainability is the Core of an Authentic Hospitality Experience
read more ...
Ecolab Releases 2014 Corporate Sustainability Report
read more ...
Booking.com survey shows trend moving towards sustainable travel
read more ...
Making the world a better place makes business sense
read more ...
Leading restaurateurs use more local food suppliers
read more ...
Energy Management - Refrigerators and Freezers
read more ...
Sustainable travel in the Burren
read more ...
Burren maintains its leading destination status
read more ...
Marriott Vacations Worldwide Releases CSR Report
read more ...
Burren Food Trail wins EDEN Award
read more ...
Blue Flag Beaches Awarded 2015
read more ...
New Mandatory Energy Auditing Scheme for large enterprises - is this you?
read more ...
Maritime Hotels Ocean Restaurant wins Irish Restaurant Award for Eco
read more ...
Taking the great leap forward on climate change
Thought Piece - Eamon Ryan, Green Party - Irish Times
read more ...
Paying the right price for energy
Thought Piece - JOHN FITZGERALD, Irish Times, 19/5/2015
read more ...
EDEN 2015 - Finalists announced
Best Use of Food
read more ...
Irish Country Hotels commit to Buying Local
read more ...
Top Green Hotels in the World Announced
read more ...
Accor marks advances in sustainable development
read more ...
Hotel Doolin wins at Green Awards 2015
read more ...
2015 Supervalu Tidytowns Competition takes off
read more ...
Marriott Announces Water Conservation Results
read more ...
Hotel Association of Canada Survey shows 47% of business travellers see eco-certification as very important
read more ...
TripAdvisor Effect’ Improves Hotels RevPar
read more ...
European Green Leaf Award launched for smaller cities
read more ...
Fáilte Ireland Launches Seventh EDEN Competition with Tourism and Local Gastronomy as This Year’s Theme
read more ...
Sustainable Tourism and CSR Highlights at ITB 2015 Berlin
read more ...
Is it Time to Stop Using Cleaning Chemicals?
read more ...
2015 Chambers Ireland Corporate Social Responsibility Awards were launched on Tuesday 3rd March 2015 in Dublin Castle.
read more ...
Xavier Font on How to Communicate Sustainable Tourism
read more ...
TripAdvisor Green Leaders – Blessing or Curse?
read more ...
GHP talks about Resource Efficiency to Northern Ireland businesses
read more ...
Read all  |  Archive    
 
     
   

 Media Partner